THE WILDFLOWER GROUP NAMED U.S. LICENSING AGENT FOR TOP FANTASY SPORTS PERSONALITY MATTHEW BERRY AND HIS FANTASY LIFE BRAND

Leading NYC Licensing & Branding Agency to develop

merchandising program for top personality in the multi-billion dollar

fantasy sports marketplace

New York City (June 16, 2016) – The Wildflower Group, an award-winning licensing and

branding agency, has been selected by Matthew Berry, the most recognizable face in Fantasy

Sports, to spearhead the development of his brand, Fantasy Life. The agency is developing a

wide-ranging licensing and branding program for the brand and creating, for the first time, a

robust merchandise experience to complement the multi-billion dollar fantasy sports industry.

More than 55 million people across the US and Canada play fantasy sports annually

and spend billions on good and services related to fantasy sports.

Having played a major role in

the promotion of fantasy sports since the beginning, Berry is now the Senior Fantasy Sports

Analyst on ESPN, with more than 26 million podcast downloads and more than 66 million

page views for his content on ESPN.com in 2015. Appearing regularly on ESPN’s most

popular shows, he is an Emmy winner for his work on ESPN2’s Fantasy Football Now, the

highest rated non-live event programming on the channel during the Fall.

“As the fantasy sports marketplace continues to explode, so does Matthew’s influence on it,”

said Michael Carlisle, Principal, The Wildflower Group. “We are delighted to be working

alongside Matthew as we develop his brand, Fantasy Life, into a suite of product offerings

within this massive space.”

“One of the things that has been most important to me throughout my career has been

promoting fantasy sports and the amazing people that play it,” said Matthew Berry. “The

camaraderie, the trash talk, the trophies, the punishments, the spirit, the sense of community

and mostly the fun it brings to people of all ages from all walks of life. If you are a fan of a

sports team, there are millions of products you can buy to show your support. If you are a fan

of a particular professional athlete, there are millions of products you can buy to show your

support. But if you are a fantasy sports player, there is nothing you can buy to show your

support and fandom. I love how #fantasylife has taken on a life of its own since the

publication of the book, so I’m very excited to partner with The Wildflower Group and use

their creative expertise to bring a variety of offerings to the very large and under served

fantasy audience.”

Following the success of his 2013 New York Times bestseller, “Fantasy Life”, The Wildflower

Group will build licensing programs for the Fantasy Life brand that will allow fantasy sports

players the opportunity to bring their teams, the spirit of competition, the smack talk, and the

camaraderie of Fantasy Football to life. Initially the programs will focus on apparel and

accessories, but the brand will soon extend into houseware items, food and beverage

products, and promotions and co-branding opportunities.

About Matthew Berry

Universally regarded as the most recognizable face in the fast growing multi-billion dollar

Fantasy Football Industry, Matthew Berry, aka “The Talented Mr. Roto,” is the Senior Fantasy

Sports Analyst for ESPN. Named the 2013 Marketer of the Year by the Academy of Marketing

Science for his role in fueling the growth of fantasy football, Berry is one of the most popular

columnists on ESPN.com, with over 66 million page views in 2015. His daily, award winning

“Fantasy Focus” podcast had over 27 million downloads during the 2015 football, and he has

over 1.1 million highly engaged social media followers.

His first book, Fantasy Life, was released by Riverhead/Penguin Books in July of 2013 and

debuted at number five on the New York Times Best Seller list, spending two months on the

list. The book is currently being developed as a sitcom for Fox and the Fantasy Life app based

on the book was a top 30 free sports app on iTunes in 2015.

About The Wildflower Group

The Wildflower Group (TWG) is an award-winning, full-service licensing agency delivering

best-in-class product extensions for the brands it represents. Formed in January 2001, TWG is

headed by licensing industry veteran, Michael Carlisle, and provides comprehensive licensing

services to both brand owners and manufacturers, including strategic planning, licensing sales

and marketing, creative development, legal and finance support. TWG’s current client

portfolio includes Girl Scouts of the USA, Rodale, Campari America, Rapala, The New York

Times, Matthew Berry’s Fantasy Life, and Bombay.

More at www.thewildflowergroup.com.