ESI Esports Betting Tour returns to ICE London for second year

Esports Insider is delighted to announce the return of the ESI Esports Betting Tour at ICE London for a second year.

The inaugural tour saw the ESI team take over 70 attendees to specific vendors with an esports product at ICE London. Each stop allowed time for a short presentation of the product, before ample networking opportunity.

This year, we’ll be taking two smaller tours (capped at 40 people) to allow those presenting to have more intimate conversations and better showcase their products to the audience.

Register now – space is limited!

ESI Esports Betting Tour 2020

Key event information:

Date: Wednesday, February 5th

Tour one: 11:30 – 13:30

Tour two: 14:30 – 16:30

Where to meet: SBC: ICE S3-207

Cost: Free!


Why attend a tour?

If you’re looking to learn more about esports from those in the know, this is the right place for you. We’ll help you navigate the busy show-floor at ICE London – taking you to select stakeholders who are heavily involved in all aspects of the esports space.

Esports betting continues to grow and there’s no time like the present to get involved. It’s far from just a buzzword as some predicted, with the industry exhibiting strong growth and that trend looks set to continue in 2020 and beyond.

Attend the betting tour and find out how your company can use esports to target a valuable young demographic that’s often considered difficult to target. Use it as an opportunity to learn more about marketing and content techniques, the huge opportunity for in-play betting, and the sheer depth of data and markets in this truly unique space.


The ESI Esports Betting Tour will conclude at the Esports Arena, where some of the world’s best Counter-Strike: Global Offensive teams will be battling for the lion’s share of the $250,000 (GBP190,656) prize pool.

Sam Cooke, Managing Director & Co-founder of Esports Insider said: “Last year there was a real sense of intrigue around esports and the single tour we ran was over-subscribed. This year, as the market has matured and operators start to realise esports is not just a buzzword, we expect a similar uptake. I’d recommend booking now to avoid disappointment.”

For more information on attendance or becoming a stop on the Esports Betting Tour, please visit the dedicated site.