North American organisation Envy Gaming has announced the hiring of Sheri Simonson as its Director of Sponsorship Activation.
Envy Gaming’s announcement, which was made via LinkedIn, describes Simonson’s “extensive background” in marketing, entertainment, sports, and gaming.
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Simonson has previously worked as Manager of Merchandise Marketing for GameStop, and had a 10-year stint at The Walt Disney Company as a National Media Sales Executive.
In her new role, Simonson will manage marketing activations for corporate partners of Envy’s different properties: Team Envy, Overwatch League franchise Dallas Fuel, and Call of Duty League franchise Dallas Empire.
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Envy Gaming competes and produces content across multiple gaming titles including Overwatch, Call of Duty, Counter-Strike: Global Offensive, Fortnite, Paladins, and PlayerUnknown’s Battlegrounds.
The organisation recently announced plans to expand its headquarters and establish a training facility at Victory Park in Dallas, Texas. The facility will house all of its operations, including its two localised franchises.
Esports Insider says: An impressive resume suggests that Simonson has the experience to tackle this new role. With franchise spots in the Call of Duty League having reportedly cost buyers $25m (GBP19.1m) each, the pressure is on to provide sponsors with quality activations and reap back some revenue.