European organisation OG Esports will sit comfortably following its partnership with gaming chair manufacturer Secretlab.
The new partners have collaborated on a special edition chair, complete with OG’s branding, for fans to purchase.
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As well as launching a co-branded chair, OG’s teams in Dota 2 and Counter-Strike: Global Offensive and its staff will be outfitted with Secretlab products.
Johan “N0tail” Sundstein, CEO and Captain of OG discussed the partnership in a release: “Secretlab, as a gaming product leader, has always been at the forefront in helping gamers perform better. This is most evident in how they’ve put their heart and soul into creating their high-performance gaming seats, so every gamer will be able to play at their best and fully enjoy their gaming experience.
“This resonates deeply with us at OG, and that’s what makes Secretlab the perfect partner. We’re confident this partnership will take our entire organization–including our OG Seed and CS:GO rosters–to the next level.”
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OG is just the latest in a long line of partnerships for the gaming chair manufacturer joining the likes of ONE Esports, Meltdown, Astralis, Riot Games’ LCS and global events, T1, Cloud9, Team Secret, PGL, Newbee, OGN, and G2 Esports.
In August 2019, OG partnered with gaming peripherals company SteelSeries. The organisation is also in deals with blockchain voting platform Socios.com and esports merchandising company We Are Nations, who handles the team’s apparel collection.
Esports Insider says: It’s no doubt that becoming back-to-back TI champions has opened the door for OG to obtain lucrative deals. For Secretlab, OG is another name to add to its ever-expanding list of partners as it continues to assert its authority on the gaming chair market.