Riot Games has tapped Frisco, Texas as the host location for the spring finals of its North American league, LCS, with the Ford Center being its venue of choice.
The finals will be hosted at the Ford Center in The Star on April 18-19th. The campus is home to the GameStop Performance Center – the facility owned by Complexity Gaming – and Dallas Cowboys’ headquarters.
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Stephen Jones, Chief Operating Officer of Dallas Cowboys, touched on the event in a release: “We are thrilled to partner with the City of Frisco in bringing one of the largest esports events in North America to Ford Center. As the esports industry continues to grow, including here onsite with Complexity Gaming, we will continue to create and host one-of-a-kind experiences for fans all over.”
Per statistics released by Riot Games in December, the 2019 season of the LCS saw it become the third most popular professional sports league in the United States among 18-34 year olds.
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Texas is quickly becoming a hotbed of esports activity, with organisations such as Complexity Gaming and Envy Gaming calling it home. The state also houses the Esports Stadium Arlington, which has hosted the likes of the ECS Season 8 Finals and last year’s Esports Awards.
Esports Insider says: Texas is making a name for itself as a hotspot for esports activity, with both organisations and venues setting up shop in the state in recent years. With LCS now heading to the Lone Star State, it’s further solidifying its status and we expect this trend to continue throughout 2020 and beyond.