NBA 2K League team Bucks Gaming, the official affiliate of the NBA’s Milwaukee Bucks, has partnered with the Sprite drink brand and regional convenience store company, Kwik Trip.
Kwik Trip, which is already partnered with the NBA’s Bucks, will provide the team Sprite beverages at its downtown Milwaukee performance center. Additionally, Kwik Trip courtside branding will appear in Bucks Gaming’s virtual court during home games.
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Kwik Trip and Bucks Gaming will host a giveaway this summer that awards the winners a trip to New York City in July to watch the team play, as well as meet players. Kwik Trip visitors can enter the contest beginning in June.
Mark Meisner, Director of Advertising and Marketing for Kwik Trip, commented in a release: “Extending our Bucks team sponsorship into the esports space was intriguing. The explosion of esports provides a completely new platform in which to engage younger consumers who are typically tough to reach through traditional media channels. Our collaboration with Sprite will provide Kwik Trip guests with the opportunity to win incredible esports experiences throughout the season. We look forward to the partnership.”
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Bucks Gaming’s other partners include Alienware, Raynor Gaming, kitchen and bathroom products brand Kohler, and Froedtert & the Medical College of Wisconsin. The NBA 2K League season begins on March 24th at THE TIPOFF tournament.
Esports Insider says: Bucks Gaming is banking on the power of regional partnerships with this Kwik Trip deal, with the added allure of Coca-Cola’s Sprite brand in the mix. Given the Bucks’ own recent surge in the NBA, maybe it can lend some of that hype to the 2K League team, as well.