Indian esports firm NODWIN Gaming has signed Actimedia as its official public relations and communications partner.
Actimedia has over 22 years of experience across the corporate, luxury, and fashion industries.
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Amitabh Saksena, Director of Actimedia, spoke on the deal in a release: “NODWIN Gaming is a dynamic brand that has captured the esports market with its innovative IPs and some very exciting esports properties like the DreamHack and ESL India Premiership. NODWIN Gaming has been constantly improving its portfolio to grow the nascent yet quickly evolving esports vertical in the country. We are looking forward to taking this adrenaline-pumped ride to the next level.”
In March, NODWIN Gaming expanded its business to South Africa. Later that month, Tencent tapped the company to organise the PUBG Mobile Club Open and PUBG Mobile Pro League in South Asia.
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Sidharth Kedia, Group CEO of NODWIN Gaming, added: “This is a very exciting time in the business life cycle for NODWIN. We have grown by 80% in the last year, expanded our global footprint by entering the Middle East and South Africa, and are now looking at making the next big push-both in terms of creating global IPs and gearing up for D2C business.
“We are delighted to get on board Actimedia as our PR partners and are looking forward to a long partnership with them. Their expertise in building an exciting brand imagery that aligns seamlessly with our business objectives forms the crux of this partnership.”
Esports Insider says: NODWIN Gaming is pacing through in its journey to establish a stronger foothold in the Indian esports market and beyond. However, the firm’s sizable expansion also requires a well-built PR and communication infrastructure around it – Actimedia appears to be a good partner for the venture.