UK digital bank Monzo relaunches premium accounts after original service flopped

British financial technology start-up Monzo is giving paid-for checking accounts another go, with a revamped premium service it hopes will help generate a new source of revenue.

Monzo, which provides banking services through an app, initially tried to launch a premium offering last year. Dubbed Monzo Plus, the packaged account was eventually scrapped by the firm due to complaints from customers.

It has relaunched Monzo Plus as a subscription service that costs GBP5 ($6.30) a month and comes with perks including 1% interest on balances of up to GBP2000 and credit score checks. That may prove attractive to current users of the firm’s “Pots” savings feature, who have seen interest rates decline recently on the back of central bank action resulting from the coronavirus crisis.

Other features Monzo Plus users will have access to include the ability to view bank balances from rival lenders in the app and set up virtual cards that can be deleted if someone’s security is compromised.

Monzo Plus customers will get sent blue cards, a distinct change from the usual coral pink cards for which Monzo is known. The cards are plastic — unlike metal cards from Apple and other fintechs such as Revolut and N26 — but have a holographic foil on top to make them look reflective. It’s worth noting Revolut and N26 have long offered premium subscriptions to users.

Mike Hudack, chief product officer at Monzo, told CNBC the firm’s new packaged accounts were aimed at helping users budget better, with the ability to customize spending categories. He said he felt confident the reworked product wouldn’t suffer the same fate as its predecessor.

“We’re going to market with what we consider to be a really great, complete, high-value product,” Hudack said. “I think we’ve taken a dramatically different approach here.”

People who originally signed up for Monzo Plus will get two months of free access to the new service, the executive added. Though the company made a limited debut in the U.S. last year, the paid-for service won’t be available for American users initially.

Monzo makes most of its revenue from fees generated every time a customer uses their card. But it has increasingly been diversifying its revenue streams by introducing loans and overdrafts, as well as taking a cut of revenues from third-party services.

The start-up is hoping its relaunched premium service will help it inch toward profitability. Last year, Monzo reported a post-tax loss of GBP47.2 million, up from a GBP30.5 million loss a year earlier. The company’s 2020 annual accounts are expected to be released later this month.

It’s been a tough year for Monzo, which saw its valuation reduced by 40% to GBP1.25 billion last month due to the harsh economic impact of the coronavirus pandemic. The firm also saw its co-founder Tom Blomfield step down as CEO and move away from management duties to a more product-focused role behind the scenes.