TEL AVIV, Israel & NEW YORK–(BUSINESS WIRE)–Primis, a Universal McCann-owned video discovery platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to detect invalid traffic (IVT) among Primis’ video inventory. The partnership enables Primis’ publisher community to operate within the video supply chain with confidence that the impressions that pass through are human-verified. Primis joins a growing communi