NEW YORK–(BUSINESS WIRE)–Viamedia, the leading cross-media local advertising company, issued the following company statement in response to Comcast’s September 4, 2020, filing with the United States Supreme Court of a petition for a writ of certiorari relative to the February 2020 decision by the U.S. Court of Appeals for the Seventh Circuit reinstating Viamedia’s antitrust lawsuit against Comcast (Case 18-2852):
“Viamedia intends to oppose Comcast’s petition. Comcast seeks to challenge the correct and well-reasoned decision of the Seventh Circuit, which held that Viamedia has jury-ready claims against Comcast for monopolizing in violation of the Sherman Act. The parties are now engaged in additional discovery in the district court, and we hope to proceed to trial next year. The cable television advertising ‘Interconnects’ were intended to provide for a fair, inclusive, efficient and competitive marketplace for advertisers, cable operators and consumers, which is more important than ever in the face of new challenges to the advertising economy.”
In February, the U.S. Court of Appeals for the Seventh Circuit revived Viamedia’s $500 million antitrust claim against Comcast, remanding the case for jury trial. Viamedia commented on that decision, and provided a timeline of the case, on February 26.
Viamedia is represented in its lawsuit by Kellogg Hansen Todd Figel & Frederick PLLC.
About Viamedia
Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 76 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including Viamedia’s patented QTTTM as well as OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia’s success is built on its proprietary software, people and processes. In June 2020, Viamedia launched #ChangeStartsRightHere, a grassroots campaign to foster positive conversations to help end racism. As part of the initiative, Viamedia has invited local business, minority leaders and law enforcement to submit spots about how they are working together to create positive change and a more inclusive future, which Viamedia will run free of charge across its nationwide footprint. For more information, please visit https://viamediatv.com and http://www.changestartsrighthere.com/.
For more information, please visit https://viamediatv.com.