Danish organisation Astralis Group has entered a commercial partnership with sponsorship and analytics firm Cavea for an undisclosed term.
The deal will see Cavea provide social media analytics across all of Astralis’ media channels.
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Astralis joins the likes of Swedish organisation Ninjas in Pyjamas, British organisations Fnatic and Excel Esports, and tournament organiser DreamHack on Cavea’s roster of partners.
Jakob Lund Kristensen, Co-founder and CCO of Astralis Group, spoke on the partnership: “Our vision is to create a globally recognized and iconic gaming brand. In this connection and to push our commercial partnerships forward working systematically with the best insights and analytics in the industry is paramount.
“When working with commercial metrics, we base our decisions on facts rather than feelings, and working with Cavea gives us insightful knowledge about the vast fanbase and millions of viewers around the globe. This enables us to pinpoint exactly which activities drive the most commercial value for us and our partners.”
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Cavea joins the likes of Logitech G, Bang & Olufsen, OMEN, Secretlab, GLHF, CS.MONEY, Lunar, hummel, and Unibet as a partner of the Danish brand – of which, it recently incorporated Origen and Future FC, effectively entering the brand into League of Legends and FIFA.
Mircea Gabriel Eftemie, CEO of Cavea, added: “Working with the people at Astralis Group is such a pleasure. It is a top professional organization with a clear vision for their business and the future of esports. They keep on challenging the existing, which benefits us as well, and I am really looking forward to us working together with the organization and providing our services.”
Esports Insider says: Measuring analytics across social media channels is particularly important for organisations and their reach. Thanks to this partnership, we may see new activations to maximise commercial for Astralis and its ever-growing list of partners.