The month of November kicked off the last phase of esports tournaments in 2020 for various titles, not just in Southeast Asia but around the world. Nevertheless, Southeast Asia also saw a lot of new business developments to enhance the region’s brands and esports ecosystem.
These are the biggest esports business stories for Southeast Asia in the month of November, in collaboration with AFK Gaming.
Mineski Global and VPGame announce partnership
Mineski Global has teamed up with esports platform VPGAME to expand and improve its grassroots esports offerings to consumers in the region. Mineski Global will lead the organisation and local marketing of upcoming events, while VPGAME will handle community activations and reward distribution.
Read more about the story here.
Malaysian Government Allocates $3.6m for esports in Annual Budget
The Malaysian Government dedicated $3.6m (~GBP2.7m) of their annual budget, Belanjawan 2021 to the growth and development of the esports sector. The funds will be under the purview of the Ministry of Youth and Sports. This is the third consecutive year that the government of the country has set aside a dedicated sum for esports with RM 10m(GBP1.8m) and RM 20m(GBP3.6m) being allocated in 2019 and 2020, respectively.
EVOS Esports enters into partnership with Chek Hup Coffee
Indonesia based esports organisation, EVOS Esports announced a partnership with coffee brand, Chek Hup Coffee. The partnership extends to EVOS’ activities in Malaysia and will see the utilisation of the organisation’s talent to market the product and act as brand ambassadors for the brand.
Read more about the story here.
ONE Esports and Moonton announce Mobile Legends tournament
SEA based tournament organiser ONE Esports announced a $100,000(~GBP76,077) Mobile Legends: Bang Bang tournament for Southeast Asia in collaboration with the game’s developers, Moonton. The tournament incorporates 5 countries in the region with the Ministry of Tourism & Creative Economy of the Republic of Indonesia announced as the official presenting partner of the event.
NetEase Games partners with eGG Network for Top Clans 2020
China’s NetEase Games partnered with Southeast Asia based esports company, eGG Network to host a multi-game tournament called Top Clans 2020. A release put out by the company highlighted NetEase’s commitment to cater to gamers in SEA through their esports offerings and hinted at a likely partnership with eGG Network in the future as well.
Read more about the story here.
AFK Gaming is India-based esports media and content company that aims to provide quality and consistent coverage about teams, players, tournaments and competitive video games with a primary focus on the Asian region.