Technology
February 15, 2021

DUBLIN–(BUSINESS WIRE)–The “Global Marketing Resource Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” report has been added to ResearchAndMarkets.com’s offering.

The Global Marketing Resource Management Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period.

Marketing Resource Management (MRM) refers to a technology utilized to effectively manage the workforce and associated technology and operations like planning, production, and design of marketing processes. The advent of MRM applications has assisted businesses in their planning and budgeting activities. Marketing divisions can efficiently plan their budgets, specify the expenses types, and closeouts with the help of functions like budgeting and planning.

The rising trend of digitization, coupled with the growing deployment of cloud-based MRM solutions across the world, acting as a major driver for the market. Organizations are increasingly adopting cloud and software-as-a-service (SaaS)-based solutions to develop a marketing ecosystem that is extremely cost-effective and customizable. Moreover, the incorporation of MRM with artificial intelligence (AI) and big data tools for data-driven marketing is fueling the growth of the market.

These technologically advanced solutions help companies in assessing the effectiveness of their digital marketing assets and take corrective steps for the highest profits. The increasing organizational demand for customized brand imaging is another driving force behind the market growth. MRM is programmed to provide customer-centric content for improved brand experience with new customer profiles and better market presence of the organization, which is increasing its adoption by numerous organizations. Other aspects such as fast urbanization, growing expenditure capacities of the consumers, and comprehensive research and development (R&D) in the domain of information technology (IT), are expected to boost the growth of the market.

Companies Profiled

  • IBM Corporation
  • SAP SE
  • Teradata Corporation
  • Microsoft Corporation
  • HCL Technologies Ltd. (HCL Enterprises)
  • Adobe, Inc.
  • Oracle Corporation
  • Infor, Inc. (Koch Industries)
  • SAS Institute, Inc.
  • North Plains Systems Corporation (Aclate, Inc.)

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  • Assured post sales research support with 10% customization free

Key Topics Covered:

Chapter 1. Market Scope & Methodology

Chapter 2. Market Overview

2.1 Introduction

2.1.1 Overview

2.1.2 Executive Summary

2.1.3 Market Composition and Scenario

2.2 Key Factors Impacting the Market

2.2.1 Market Drivers

2.2.2 Market Restraints

Chapter 3. Competition Analysis – Global

3.1 Cardinal Matrix

3.2 Recent Industry Wide Strategic Developments

3.2.1 Partnerships, Collaborations and Agreements

3.2.2 Product Launches and Product Expansions

3.2.3 Acquisition and Mergers

3.3 Top Winning Strategies

3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)

3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players

3.3.3 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading Players

Chapter 4. Global Marketing Resource Management Market by Component

4.1 Global Marketing Resource Management Solutions Market by Region

4.2 Global Marketing Resource Management Market by Solutions Type

4.2.1 Global Marketing Resource Management Marketing Asset Management Market by Region

4.2.2 Global Marketing Resource Management Project Management Market by Region

4.2.3 Global Marketing Resource Management Brand & Advertisement Management Market by Region

4.2.4 Global Marketing Resource Management Financial Management Market by Region

4.2.5 Global Marketing Resource Management Capacity Planning Management Market by Region

4.2.6 Global Other Solutions Type Marketing Resource Management Market by Region

4.3 Global Marketing Resource Management Services Market by Region

Chapter 5. Global Marketing Resource Management Market by Deployment Type

5.1 Global On-premise Marketing Resource Management Market by Region

5.2 Global Cloud Marketing Resource Management Market by Region

Chapter 6. Global Marketing Resource Management Market by Enterprise Size

6.1 Global Large Enterprises Marketing Resource Management Market by Region

6.2 Global Small & Medium Enterprises Marketing Resource Management Market by Region

Chapter 7. Global Marketing Resource Management Market by End User

7.1 Global Manufacturing Marketing Resource Management Market by Region

7.2 Global Consumer Goods & Retail Marketing Resource Management Market by Region

7.3 Global Travel & Hospitality Marketing Resource Management Market by Region

7.4 Global Healthcare Marketing Resource Management Market by Region

7.5 Global Telecom & IT Marketing Resource Management Market by Region

7.6 Global BFSI Marketing Resource Management Market by Region

7.7 Global Others Marketing Resource Management Market by Region

Chapter 8. Global Marketing Resource Management Market by Region

8.1 North America Marketing Resource Management Market

8.2 Europe Marketing Resource Management Market

8.3 Asia Pacific Marketing Resource Management Market

8.4 LAMEA Marketing Resource Management Market

Chapter 9. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/me6r5c