SAN ANTONIO, Texas–(BUSINESS WIRE)–Searchspring, a global leader in site search and merchandising, today announced the general availability of its newest feature, Geographic Merchandising. The tool enables online retailers to increase product and campaign relevancy by displaying content based on shoppers’ geographic location, local needs, and purchasing intentions. The functionality comes on the heels of the company’s latest release, Personalized Recommendations, which further deepens the com