The Aston Martin Cognizant Formula One Team has extended its partnership with audio device company EPOS.
As a result of the deal, Aston Martin’s esports division will be incorporated into the partnership. The F1 side’s sim racing team will be equipped with EPOS’ recently-released H3 headset.
Credit: Aston Martin Cognizant F1 Team
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Aston Martin’s sim racing team currently competes in the V10 R-League, which is operated by tournament organiser Gfinity. Later in the year, the team will be making its debut in the F1 Esports Series after rebranding from Racing Point.
Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Cognizant F1 Team, spoke on the extension in a release: “Just as in the real world, esports racers require the very best equipment in order to succeed. We’ve already established a successful partnership with EPOS, but we’re delighted to be able to extend that agreement to now incorporate the esports sector.
“We’ve seen the recent growth of the gaming sector within motorsport – no sport offers a closer experience to the real thing; and we’ve enjoyed seeing gamers go racing and Formula 1 drivers enjoy virtual racing. As a team, we’re really looking forward to deepening our understanding of the sector alongside EPOS.”
Aston Martin’s sim racing team joins the likes of BLAST Premier, OverActive Media, and ESL Gaming Australia as esports partners of the audio brand.
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Maja Sand-Grimmnitz, Director of Global Marketing at EPOS, also commented on the deal: “We are delighted to lend the full force of EPOS’ gaming audio expertise to the esports ventures of the Aston Martin Cognizant Formula One(TM) Team. World-class audio is critical to success in the esports world – from communication, to sound cues, to total immersion, the exceptional audio performance that EPOS provide is vital in every game.”
Esports Insider says: Considering the increase in sim racing’s popularity over the past 12 months, it’s no surprise to see EPOS extend its existing partnership to support Aston Martin’s esports division in order to gain exposure for its range of gaming peripherals.