TORONTO–(BUSINESS WIRE)–We’re living in a digital transaction world that rises and falls on the success or failure of the customer experience, but so many companies are still selling like it’s 1999. In CMO to CRO: The Revenue Takeover by the Next Generation Executive, Tegrita empowers CMOs to shed the limitations of their role by taking control and revolutionizing the revenue model. Available on Amazon in paperback, hardcover, and eBook, the Tegrita Executive team uses the Revenue Takeover to