HOUSTON–(BUSINESS WIRE)–PROS(R) (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today highlighted the power of its willingness-to-pay (WTP) forecasting and optimization technology with the implementation at Malaysia Airlines. WTP is available in PROS RM Advantage, an edition of Airline Revenue Management, that gives airlines access to the latest in technology and revenue management best practices and workflows. With WTP, airlines can overcome common buy-do