For years, most traditional sponsorship deals have been fairly simple. Brands have tended to pay organisations…
Category: Esports
Esports and Gaming
McLaren Racing unveils multi-year Tezos deal, includes sim racing partnership
UK-based motorsport team McLaren Racing has announced a multi-year partnership with blockchain network Tezos. The deal will…
Acies Acquisition Corp. Stockholders Approve Proposed Merger With PLAYSTUDIOS
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–Acies Acquisition Corp. (Nasdaq: ACAC) (“Acies”) announced today that Acies’ shareholders voted to…
Panini partners with LVP to release Superliga sticker album
Sticker and trading card company Panini has announced the release of a digital Superliga sticker album…
Talent agency Rumble Gaming adds Renegades to its roster
Esports talent agency and media platform Rumble Gaming has announced the signing of the North American…
Electronic Arts Announces Madden NFL 22 With an Iconic Cover That Features Both Tom Brady and Patrick Mahomes
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today, Electronic Arts Inc. (NASDAQ: EA) announced EA SPORTS Madden NFL 22, featuring…
Luminosity Gaming launches fan experience keyboard powered by Keemoji
Enthusiast Gaming-owned esports organisation Luminosity Gaming has entered into a multi-year partnership with fan engagement firm…
Nintendo Download: Doom and Bloom!
REDMOND, Wash.–(BUSINESS WIRE)–This week’s Nintendo Download includes the following content: Nintendo eShop on Nintendo Switch ENDER…
Telling better stories with esports data — GRID
ESI illustration: GRID/Shutterstock By design, everything in esports is measured. It has to be for game…
Turtle Beach’s Innovative Neat Microphones Brand Reveals the Long-Awaited King Bee II XLR Microphone
WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Neat Microphones, the innovative brand of high-quality digital USB and analog microphones from…
CSL Esports secures partnership with Washington State Interscholastic Activities Association
North American collegiate esports firm CSL Esports has announced an exclusive partnership with the Washington State…
Fnatic extends partnership with AndaSeat
London-based esports organisation Fnatic has extended its partnership with gaming chair manufacturer AndaSeat. As a result…
Esports viewership breakdown with Esports Charts: Free Fire breaks record in May 2021
Every month ESI, in collaboration with Esports Charts, delves into the world of esports viewership to…
Aim Lab named player development platform for Rainbow Six Siege Esports
Game publisher Ubisoft has named FPS performance platform Aim Lab as its official player development platform…
EMERGE Esports announces Mediacorp partnership
Esports talent management agency EMERGE Esports has announced a partnership with Singapore-based national media network Mediacorp.…
NexStreaming??Nintendo Switch(TM)?NexPlayer??????
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SteelSeries sponsors ‘Torte de Lini’ Dota 2 guides
Danish peripheral brand SteelSeries has partnered with Dota 2 Hero Guides author Michael Yossef ‘Torte de…
Electronic Arts and the USGA Celebrate the U.S. Open Championship With Reveal of Amateur Events in EA SPORTS PGA TOUR
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today, Electronic Arts Inc. (NASDAQ: EA) and the United States Golf Association (USGA)…
Gen.G promotes several staff, strengthens C-level global team
Multinational esports organisation Gen.G has announced several backroom staff changes with multiple personnel being promoted. Clarissa…
Luminosity Gaming Announces Release of Fan Experience Keyboard Powered by Keemoji
NEW YORK–(BUSINESS WIRE)–Luminosity Gaming, parented by Enthusiast Gaming, one of the largest globally recognized esports organizations…