Belgian League cooks up sponsorship from Burger King

Riot Games and 4Entertainment‘s Belgian League has found its third sponsor in the form of fast…

SK Gaming partners with Nike and 11teamsports

German organisation SK Gaming has partnered with sportswear giant Nike and online retail store 11teamsports. The…

mousesports adds Rockstar as energy drink partner

PepsiCo’s Rockstar energy drink brand has partnered with German organisation mousesports to become its new energy…

Vodafone Giants enters partnership with Nike

Spanish organisation Vodafone Giants is the first European esports brand to become a global partner of…

This week in esports: Nike, CSPPA, Gucci, UNICEF

As always, we’ve rounded up the biggest and best stories from the past week so you…

Gucci flirts with esports by inviting Fnatic to front row of show

Gucci has dabbled with the esports industry for the first time by inviting Fnatic to sit…

Esports Insider announces return of ESI NYC and 2020 events

Esports Insider (ESI) is pleased to announce its plans for 2020 starting with ESI New York…

Overwatch League collaborates with Jeff Staple for 2020 kits

Activision Blizzard has collaborated with streetwear designer Jeff Staple to outfit Overwatch League teams for the…

Counter Logic Gaming and Newegg expand partnership for 2020

North American organisation Counter Logic Gaming (CLG) has expanded its marketing partnership with tech-focused online retailer…

Esports One to launch fantasy platform E1 Fantasy

Esports data startup Esports One has announced the closed beta for its fantasy esports platform, E1…

North expands partnership with Capgemini

North has announced a renewal and expansion of its partnership with French technology corporation Capgemini. The…

Natus Vincere ushers in new era with 1xBet and Logitech G

Ukrainian organisation Natus Vincere has partnered with bookmaker 1xBet and gaming peripheral brand Logitech G. These…

Fnatic announces charitable partnership with UNICEF

London-based organisation Fnatic has established a partnership with UNICEF to combat issues that affect children globally.…

Byleth From the Fire Emblem Series Joins the Roster of Super Smash Bros. Ultimate

REDMOND, Wash.–(BUSINESS WIRE)–Combat class is in session! Byleth, the renowned mercenary and professor from the Fire…

LCS to create fan engagement platform with GreenPark Sports

Riot Games has established a partnership with fan engagement company and mobile game developer GreenPark Sports…

CSPPA enters agreement with ESL and DreamHack for Pro Tour

ESL and DreamHack have signed a framework agreement with the Counter-Strike Professional Players’ Association (CSPPA) for…

GreenPark Sports Announces Partnership With League of Legends Championship Series (LCS)

Nintendo Download: Summon Your Inner Pop Warrior

REDMOND, Wash.–(BUSINESS WIRE)–This week’s Nintendo Download includes the following featured content: Nintendo eShop on Nintendo Switch…

Words With Friends Rings in the New Decade with Social Campaign #WordsWithVision

SAN FRANCISCO–(BUSINESS WIRE)–Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that its…

Legendary Hero “Shade” Joins the Fray in Massive MapleStory M Content Update