Los Angeles, CA (February 11th, 2015) BRANDBLACK, the newest in men’s performance sportswear, is excited to announce the 2015 Spring/Summer retail delivery of their first full men’s apparel collection titled “FUTURELEGENDS“. Additionally, BRANDBLACK will be releasing the much anticipated “J.Crossover II“, the follow-up to LA Clippers player Jamal Crawford’s first signature shoe the “J.Crossover”. The J.Crossover II will consist of a full new collection of styles that utilize cutting edge performance technology.
The direction of BRANDBLACK is progressive by nature. Senior apparel designer Scott Nelson and creative director Billy Dill took inspiration from films and music (FUTURELEGENDS is from David Bowie’s Diamond Dogs opening track), that hold a “near future” dystopian theme. They experimented with proportion to give the clothing a futurist lean and challenged themselves to create their vision of a basketball kit from the future.
These concepts merged together culminated in the “FUTURELEGENDS” collection, consisting of contemporary silhouettes, moisture wicking t-shirts, classic heather grey sweatshirts that use a breathable spacer mesh, and stretch nylon windbreakers with a formal menswear suiting. BRANDBLACK also infused sleek technical innovative facets such as heat sealed seams and TPU dipped lace tips juxtaposing them with their classic, sports pieces.
BRANDBLACK is future performance seen through a fashion lens. This informs everything the brand does. The brand’s products have been tested for the last two years, going through multiple rounds of test samples on dozens of elite athletes before producing a final product. All of this culminated in the signing of Los Angeles Clippers player Jamal Crawford to a multi-year endorsement deal. BRANDBLACK designed Crawford’s first signature shoe the J.Crossover in which they made over two dozen uniquely designed colorways for the two time Sixth Man winner.
BRANDBLACK, which is the brainchild of Founder David Raysse and Creative Director Billy Dill is a futurist performance sports brand. The brand mantra is “look good winning”. BRANDBLACK will be available 3/15/15 at select retailers including: American Rag, Bait, Blends, Bloomingdales, Conveyor Fred Segal, Feature Las Vegas, Finish Line, Hypebeast, Major DC, Packer Shoes, Rime, Xhibition, NK Sweden, Revolve Clothing, Rise 45, Solestruck, Unknwn, Storm, Wish, Without Walls and will also be available online at www.BRANDBLACK.com.