With Apple’s public release of the TVOS SDK, adjust today announces that its leading mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV.
This is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust’s offering for the Apple TV will allow app developers to analyze the aggregate behaviour of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.
“There’s a huge potential for our clients and partners to expand their activities onto the large screen. As they do so, they will need to find out what works and what doesn’t, whether it’s evaluating the performance of marketing campaigns or of product features”, says Christian Henschel, CEO and Co-Founder of adjust, “In particular, we expect that our analysis of the effectiveness of TV ad spots will come in very handy for these marketers.”
With Apple’s recent announcement on TVOS, iOS developers will be able to quickly port their iPhone and iPad apps over to their users’ televisions and adjust will be able to tell them how that initiative pays off.
For more information on adjust’s Apple TV attribution solution, please visit www.adjust.com.
About adjust
adjust is a business intelligence platform for mobile apps, providing the highest quality analytics and attribution solutions for companies worldwide. With adjust’s open source SDK, app developers can track and analyze user acquisition, feature releases, user lifetime cohorts and more. adjust provides streamlined reporting for understandable, actionable and comparable metrics. adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic adjust integrations is in use by over 600 networks and analytics providers worldwide. Founded in Berlin in 2012, adjust today has global offices in San Francisco, Istanbul, Tokyo, Shanghai and Sydney.
adjust is trusted by clients across Asia, the EU and the Americas: including leading app and IT companies like Spotify, Uber, Yelp; global brands like Universal Media, Yandex and Sony Music; as well as the world’s largest advertising and media agencies, including Vivaki, Publicis and GroupM. adjust supports clients on the ground from each global office, and offers fully localized solutions in multiple languages.
adjust is the only mobile analytics company to meet stringent EU privacy compliance standards, proving that app tracking does not have to be intrusive. adjust is funded by Target Partners, Capnamic Ventures, and Iris Capital.