ALWAYS BE READY WITH THE MIDLAND® E+READY™ EMERGENCY PORTABLE WEATHER ALERT RADIO


Frontrunner on FEMA Checklist, Radio is Compact, Rechargeable and Just Might Save Your Life

In 2011, residents had a mere 20 minutes of warning before the Joplin Tornado tore through Missouri, claiming 158 lives.  Flash floods can bring walls of water from 10-20 feet high smashing and carrying cars and everything else in their path.  Hurricanes can blow 160 mph covering thousands of miles.  Emergency preparedeness is one part awareness, and one part the supplies you have “at the ready.”  A weather alert radio tops FEMA’s Recommended Supply Checklist – and, Midland® has just the radio for you.  Small, portable and perfect for taking virtually anywhere, the E+READY™ Emergency Portable Weather Alert Radio (EH55VP) offers the connection you need to stay in-the-know of any civic or natural disaster.  Part of the brand new E+READY series, the radio marries value and the most advanced radio technology, possibly making this little radio the best protection you can have in the face of disaster.
For more than a half-century, Midland has helped keep Americans ready and safe before and when hurricanes, tornados, wildfires and earthquakes hit.  Early warning is key and the portable and rechargeable Midland Weather Alert Radio is a small but mighty option to have on hand.  Compact enough to fit into a small pocket on your person, or in your bag or pack, the radio features the company’s legendary weather alert radio capabilities with weather alerts. Integrated S.A.M.E. technology provides you with the ability to program and receive alerts and warnings specific to your location giving you both timely and relevant information.
The E+READY Emergency Portable Weather Alert Radio includes a rechargeable (NiMH) battery pack and a wall charger.  The radio can also be powered with three AA batteries (not included).  The Midland Weather Alert Radio has an MSRP of $39.99.
Midland has built a one-stop shop for emergency preparedness with the new E+READY series, with all of the products on the FEMA Recommended Supply Checklist.  The Midland E+READY Series includes the following models:  Emergency Crank Radio ER210 (MSRP $49.99); Emergency Crank Radio ER310 (MSRP $69.99); Midland Weather Alert Radio EH55VP (MSRP $39.99); and the Emergency Two-Way Radio EX37VP (MSRP $49.99).
For over fifty years, Midland has been a pioneer in two-way radio technology—the first brand of CB radios in the United States and the first to introduce a 14-channel FRS radio to the market. Today, Midland Radio Corporation is the leading supplier of consumer two-way radios and weather alert radios, and is also an innovator in emergency preparedness products.  Headquartered in Kansas City, the heart of the country, the Midland brand represents quality, value and reliability —everything America prides itself on. With its products sold in leading consumer electronics, sporting goods and many other retailers nationwide, the company is the U.S. affiliate of an international group of companies spanning North America, Europe and Asia. For more information, visit midlandusa.com.