BERLIN–(BUSINESS WIRE)–Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its user device identifier for advertisers (IDFA) in iOS 14, which is used pervasively across the mobile industry for ad tracking and targeting. Apple’s removal of IDFA is one of the most significant changes to occur within