The Real-Time Banking Gap: Why Event-Driven Banking Requires More Than Customer Journeys

[#item_full_content]BARCELONA, Spain–(BUSINESS WIRE)– #EventDrivenBanking–Latinia, a provider of decision-centric technologies for financial institutions, today released a new industry perspective examining what it describes as a growing disconnect between traditional customer engagement technologies and the operational realities of modern banking. For more than a decade, financial institutions have invested heavily in customer relationship management, marketing automation and customer journey technologies to improve digital engagem

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